CHANGE CUSTOMER AND
EMPLOYEE BEHAVIOURS
THROUGH A BETTER USE OF
DATA YOU ALREADY HAVE.
CORTEX. ENABLE CHANGE.
CHANGE CUSTOMER AND
EMPLOYEE BEHAVIOURS
THROUGH A BETTER USE OF
DATA YOU ALREADY HAVE.
CORTEX. ENABLE CHANGE.
WHAT IS CORTEX?
It’s a powerful marketing technology platform designed to unlock your data’s true potential.
By combining sales, marketing and behavioural data, Cortex transforms the visibility of where performance truly lies within your business; enabling laser-targeted customer marketing, automated loyalty activity and a fully-integrated approach to employee engagement.
Available as single products or a connected solution, the choice is yours.
Synapse
By Cortex
Connect multiple, complex data sources together through the Cortex Synapse API to create a powerful single source of brand, sales and customer data.
Territory
By Cortex
Transform your local Branch Marketing effectiveness with data visualisation and machine automation through the Cortex Territory connected portal.
Loyalty
By Cortex
Unify your customer intelligence and loyalty and reward marcomms activity to unlock your total customer value with the unique Cortex Loyalty platform.
Engage
By Cortex
Connect your business and people together to motivate, recognise and incentivise the micro behaviours of your employees through the Cortex Engage platform.
BENEFITS & HIGHLIGHTS
Cortex can fundamentally change your approach to market. By connecting your data, operations and communications, we are able to have a bigger commercial impact across your wider business, not just in individual tasks.
CONNECT SALES & MARKETING
Drive effectiveness by connecting your sales and marketing data to better target brand, campaign, loyalty and internal communications across your business.
REFOCUS YOUR BUSINESS
Our connected data creates a new clarity on true performance – enabling a collaborative refocus on sales & marketing activity at market & individual branch level.
RATIONALISE SYSTEM INVESTMENTS
Our connected SSO platform allows you to rationalise systems investment by minimising duplication and sun-setting legacy platforms in favour of a single entry point for your business.
VISUALISE REAL-TIME PERFORMANCE
Track and cross-reference live sales and campaign effectiveness through native, real-time BI dashboard graphics, reporting and advanced Tableau visualisations.
TARGET CUSTOMER OPPORTUNITY
Create your Single Customer View to enable an advanced level of individual customer segmentation, targeting, RFM analysis at market and branch level.
AUTOMATE & PERSONALISE COMMS
Create hyper-personalised, automated national and local branch lead-gen, CRM, follow-up and retargeting activity through Cortex’s IBM Watson integration.
SECTORS & VERTICALS
Much of the core functionality of the Cortex platform is designed on a sector-neutral basis, providing numerous application options for most brands. Conversely, several Cortex modules allow advanced functionality to support niche operations within several sectors and verticals.
automotive
retail / b2c
trade / b2b
hospitality
property
financial services
technology
EMPLOYER BRAND
SaaS & FULL-SERVICE
The choice is yours. We offer various packaged solutions from the Cortex family; either as a Software as a Service (SaaS) software licencing and delivery model, over flexible fixed terms. Or on a full-service support package which mobilises a selection of core strategy, account management, creative and fulfilment services from our parent creative agency, RLA.
SOFTWARE AS A SERVICE (SaaS)
Connect to the Cortex cloud-based platform on a market licence basis over a range of 12 to 36 month fixed-term contracts. Client or Agency partners are primary users:
- Private Cloud Environment
- Secure Hosting options
- Encryption options
- Remote Support
- Modular Specification
- Customisation options
- Maintenance packages
- Account Support/Training
FULL-SERVICE SUPPORT
Mobilising a selection of core agency support services, RLA can take limited or full ownership of programme delivery, commercial performance and ROI results:
- Brand Strategy & Planning
- Content & Community Mgmt.
- CRM, Data and Analytics
- Experience Design (CX)
- Full Programme Mgmt.
- In-client Agency Teams
- Integrated Marketing
- Production & Fulfilment
GLOBAL SCALABILITY
With SaaS applications and Full-Service programmes across 38 markets, Cortex is built on a scalable infrastructure designed to operate across multiple markets. All supported by our wider group of 24 trading offices and 1,000 specialist employees across the UK, USA and Asia.
38
markets
Applications live across Europe, Russia, Africa, Australia, North America and Asia.24
GROUP OFFICES
Across UK, USA and Asia. HQ in Christchurch, UK.
Our PERKS programme was a big decision. We knew we had to change our approach to engaging with customers as aggressive competitors continue to simply undercut us on price. PSA have a reputation for innovation and here, we’ve been able to upset the industry - the response to PERKS has been amazing.
Customer feedback has been really positive, we’ve even had emails thanking us for our support. And our Regional Managers and Distributors are for the first time asking how they can get more involved.
It leaves us in a strong position for the post GDPR world with an engaged and enthused customer base who actively want to hear from us. We haven’t seen results like this before and are looking to develop Cortex based on the success we have seen to date.
Colin Start
Head of Marketing - PSA Groupe