What Is Cortex Loyalty?
It’s a versatile loyalty plug-in that enables you to convert diverse sales, marketing and relationship data into a common language to allow you to recognise, reward and target customer engagement across your retail or trade business.
In other words, it gives you the tools and insight to incentivise customers’ actions and reward them accordingly. Whether you’re seeking to launch your first loyalty and reward platform, or to overhaul your current strategy, Cortex Loyalty enables ambitious brands to unify all data, analysis and marcomms activity into one platform. Visibility is improved. Investment is minimised. Cortex Loyalty is your one-stop shop for unlocking total customer value across your business.
Benefits & Highlights
MAKE YOUR LOYALTY PROGRAMME EASIER TO ACHIEVE & MANAGE
Unify all loyalty activity, users, reporting and marcomms together within one user-friendly, connected portal
RELEASE THE MAGIC WITHIN YOUR EXISTING DATA
Connecting and visualising existing data will put a new perspective on how you perceive (and act-on) true customer loyalty
LET THE MACHINE DO ITS THING
Harness the full power of IBM Watson’s campaign automation suite to target customers and trigger comms
Pick and choose from a menu of core features behind the Cortex Loyalty solution. All products operate on a single-platform ecosystem to allow for simple initial deployment with future expansion baked-in. Many features allow the opportunity for customisation to your brand/operation.
LOYALTY PLATFORMA secure, single-access, multi-user portal to operate your entire loyalty programme.
CUSTOMER SEGMENTATIONGet a complete interactive view of your audience by connecting all data sources in one place.
CAMPAIGN AUTOMATIONIncrease campaign productivity by managing cross-channel loyalty campaigns from one place.
HYPER-PERSONALISATIONUse personalised, contextual and real-time data to power highly personalised contact and retargeting.
GAMIFICATIONTransform engagement through intrigue and addictively playable game-design plug-ins.
POINTS, STATUS & BADGESAutomatically create multiple opportunities for customers to grow their relationship with you.
PROMOTIONAL INCENTIVESStand out from the crowd by targeting customer engagement with creative promotions.
REDEMPTION OPTIONSInterface with a number of redemption options such as Amazon, Perkbox and branded merchandise.
SECURE MOBILE APPMake engagement easy with a customer-facing loyalty app.
CUSTOMISABLE DASHBOARDIntuitive and powerful widget-based BI dashboard homepage to manage all user and loyalty activity.
BUDGET MANAGERManage your live budget exposure, commitment, risk, tax and claim history in one place.
REPORTING & ANALYTICSStay in control with a queryable window to your data and a full suite of tracking reports.
PSA GROUP: PERKS
Design, build and manage PSA Group’s first multi-brand loyalty programme for trade partners of the Peugeot, Citroën, DS, Eurorepar and Distrigo brands.
Welcome to Perks. An industry first for the UK automotive industry, a programme that rewards any signed-up trade customer every time they buy from a range of multi-brand parts and accessories at any time of the year. Targeting individuals on buying patterns, status, relationship engagement and marcomms interaction.
A full Cortex Loyalty installation. Employing the data importing, aggregation and a single customer view database construction through Cortex Synapse. Installation of the advanced customer segmentation tools to enable RFM analysis and full campaign automation package to power outbound multi-channel communications with creative incentive, gamification and full agency management underpinning the programme.