Forge Your Single
Connect multiple, complex data sources through the Cortex Synapse API to make them more useful, more insightful, and your advertising spend more effective.Book A Demo
WHAT IS CORTEX SYNAPSE?
It’s a data unification platform that enables your business to consolidate disparate, disconnected and disorganised sources of complex data to provide a single, stabilised source of data magic.
The solution provides secure and scalable validation, aggregation and enrichment, transforming multiple datasets into either a real-time, single customer view, or an operational focus on real-time business performance.
This new unparalleled visibility brings your customer landscape into sharp focus allowing you to target your communications more accurately and make your advertising spend more effective.
Benefits & Highlights
CREATE ORDER FROM CHAOS
Connect disparate & disorganised sources of data and provide a clean, stabilised source.
VISUALISE & LEARN
Derive insight from sources you previously thought impossible within a single customer view.
POWER YOUR BUSINESS
Leverage the single source to connect your wider business with our API and export functionality.
Pick and choose from a menu of core features which all operate on a single-platform to enable simple initial deployment with future expansion baked in. Many features allow the opportunity for customisation to your brand/operation.
IMPORTERImport and map your data sources into our robust Synapse data structure.
AGGREGATORCombine and aggregate your data to enable a new single source of insight.
EXPORTERQuery and export data for use in other systems and processes.
SINGLE CUSTOMER VIEWProvide a queryable window into all brand touch-points with customers.
SECURE DATA WAREHOUSEAll data is secured using modern encryption with managed access.
APIConnect your business directly to Synapse using our modern API.
FULLY COMPLIANTWe operate a fully GDPR compliant storage and data processing platform.
CUSTOMISABLE DASHBOARDAn intuitive, powerful dashboard manages data import and export activity.
Create a powerful, aggregated single-source of business data to power all sales and marketing decision-making, segmentation, branch performance and all marcomms activity for the integrated Volkswagen Group B2B brand, VWTPS. This is a £300m business encompassing all five brands: Volkswagen, Audi, SEAT, Skoda and VW Commercial Vehicles operations.
A complex full-spectrum Cortex family solution built with Cortex Synapse as the data unification platform as its foundation. 39 unique sources, including a real-time SAP interface, importing multi-million lines of daily data into a stable, single source with over 2,000 unique users.
Cortex Synapse has been the principle enabling platform for a decade, since inception of the VWTPS programme in 2007, innovating through numerous iterative releases. It powers a Cortex Engage (staff motivation and recognition), Cortex Loyalty (customer segmentation and reward) and Cortex Territory (branch performance) connected solution across the whole Volkswagen Group business.