Synapse

Forge Your Single
Customer View

Connect multiple, complex data sources through the Cortex Synapse API to make them more useful, more insightful, and your advertising spend more effective.

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WHAT IS CORTEX SYNAPSE?

It’s a data unification platform that enables your business to consolidate disparate, disconnected and disorganised sources of complex data to provide a single, stabilised source of data magic.

The solution provides secure and scalable validation, aggregation and enrichment, transforming multiple datasets into either a real-time, single customer view, or an operational focus on real-time business performance.

This new unparalleled visibility brings your customer landscape into sharp focus allowing you to target your communications more accurately and make your advertising spend more effective.

Benefits & Highlights

CREATE ORDER FROM CHAOS

CREATE ORDER FROM CHAOS

Connect disparate & disorganised sources of data and provide a clean, stabilised source.

VISUALISE & LEARN

VISUALISE & LEARN

Derive insight from sources you previously thought impossible within a single customer view.

POWER YOUR BUSINESS

POWER YOUR BUSINESS

Leverage the single source to connect your wider business with our API and export functionality.

Core Features

Pick and choose from a menu of core features which all operate on a single-platform to enable simple initial deployment with future expansion baked in. Many features allow the opportunity for customisation to your brand/operation.

IMPORTER

Import and map your data sources into our robust Synapse data structure.

AGGREGATOR

Combine and aggregate your data to enable a new single source of insight.

EXPORTER

Query and export data for use in other systems and processes.

SINGLE CUSTOMER VIEW

Provide a queryable window into all brand touch-points with customers.

SECURE DATA WAREHOUSE

All data is secured using modern encryption with managed access.

API

Connect your business directly to Synapse using our modern API.

FULLY COMPLIANT

We operate a fully GDPR compliant storage and data processing platform.

CUSTOMISABLE DASHBOARD

An intuitive, powerful dashboard manages data import and export activity.

CASE STUDY

VOLKSWAGEN GROUP

Project:

Create a powerful, aggregated single-source of business data to power all sales and marketing decision-making, segmentation, branch performance and all marcomms activity for the integrated Volkswagen Group B2B brand, VWTPS. This is a £300m business encompassing all five brands: Volkswagen, Audi, SEAT, Skoda and VW Commercial Vehicles operations.

CORTEX Solution:

A complex full-spectrum Cortex family solution built with Cortex Synapse as the data unification platform as its foundation. 39 unique sources, including a real-time SAP interface, importing multi-million lines of daily data into a stable, single source with over 2,000 unique users.

Cortex Synapse has been the principle enabling platform for a decade, since inception of the VWTPS programme in 2007, innovating through numerous iterative releases. It powers a Cortex Engage (staff motivation and recognition), Cortex Loyalty (customer segmentation and reward) and Cortex Territory (branch performance) connected solution across the whole Volkswagen Group business.

Contact
  • Paul Smith
    Director
  • +44 (0)1202 597 140
  • paul.smith@rla.co.uk
  • Global Hubs
  • Bournemouth (HQ)
    • ADDRESS
    • Cortex,
      Parley Green Lane,
      Christchurch,
      Dorset, BH23 6BB
  • London
    • ADDRESS
    • The Mission marketing Group PLC,
      36 Percy Street,
      London, W1T 2DH
  • San Francisco
    • ADDRESS
    • 201 Mission Street, Suite 1210,
      San Francisco, CA 94105
  • Singapore
    • ADDRESS
    • 16 Raffles Quay, #33-03 Hong Leong Building,
      Singapore, 048581
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