Territory
Refocus Local
Branch Marketing
Transform your local Branch Marketing effectiveness with data targeting and machine automation through the Cortex Territory connected portal.
Book A DemoWHAT IS CORTEX TERRITORY?
It’s a complete local marketing solution that enables your domestic or international branch network to power its entire local marketing programme from a single, connected platform.
Using data from a range of sources including online activity and social media, the solution identifies ‘high potential’ audiences and individual leads, and helps to target them effectively. All with accurate reporting and analytics, the tool not only improves branch engagement and branded branch activity compliance, but its unique data visualisations allow you to re-evaluate the impact of all your marketing activity.
Cortex Territory puts you in control of your local marketing – without alienating your branch network!
BENEFITS & HIGHLIGHTS
IDENTIFY ‘TRUE’ LOCAL OPPORTUNITY
Connecting your sales, marketing & customer data paints a different picture of where true opportunity lies in the local market.
INFLUENCE & REFOCUS LOCAL MARKETING ACTIVITY
Challenge opinion with facts through data visualisation to prove best practice and recommend activity via machine learning.
TARGET & AUTOMATE PERSONALISED CAMPAIGNS
Across multiple channels, through our integration with IBM Watson’s full campaign automation suite.
SING FROM THE SAME HYMN SHEET
Whether marketing/branch/field manager or MD, collaborate more effectively by working from the same connected data.
TOTAL CONTROL OF YOUR DIGITAL ASSETS
Multi-channel assets available to upload, download, edit & fulfil direct from the portal - all according to your brand rules.
ONE SINGLE-ACCESS PORTAL
Access for all users across all Cortex products (Synapse, Territory, Loyalty & Engage) via one connected portal.
Core Features
Pick and choose from a menu of core features which all operate on a single-platform to enable simple initial deployment with future expansion baked in. Many features allow the opportunity for customisation to your brand/operation.
TERRITORY ANALYSIS TOOLS
Present, analyse and filter sales, product and campaign data by individual branch, region or market.SALES VISUALISATION TOOLS
Heat map and pin your connected customer data into our Google Maps enabled visualisation tools.CUSTOM DASHBOARDS
Fully adaptable dashboard widgets, allow for customised landing pages for all users.FIELD MANAGER TOOLS
Manage performance on the road. Empower your BDMs through our field-based tablet/mobile Apps.SALES REP TOOLS
Direct and record your rep activity with our real-time customer spend and contextual data Rep App.SINGLE CUSTOMER VIEW
Access a queryable window of all sales, brand and behaviour touchpoints with customers at a local level.CUSTOMER SEGMENTATION
Get a complete interactive view of your audience by connecting all data sources in one place.TARGET AUDIENCE
Analyse your total customer behaviour to isolate target individuals, groups, regions or product opportunity.HYPER-PERSONALISATION
Use personalised, contextual and real-time data to power highly personalised contact and retargeting.DIGITAL ASSET MANAGER
All assets, all channels, centralised and distributed from one single cloud-based repository.ONLINE TEMPLATE EDITOR
End user editable artwork files, controllable to brand rules, with direct to publish/print/press outputs.APPROVAL MANAGER
Manage compliance your way. Partial or complete control of template adaptations and unique local creative.CUSTOM ORDERING
Empower your network to make larger local marcomms decisions, control the workflow and creation process.IMAGE & RESOURCE BANK
Upload, publish and manage free/paid and secure distribution of all brand images, video, logos and fonts.FULL CAMPAIGN AUTOMATION
Increase campaign productivity by managing cross-channel campaigns from one place.MULTI-CHANNEL AD MANAGER
Enable the production and fulfilment of dynamic adveritsing across media channels without techincal training.LOCAL CAMPAIGN BUILDER
Empower your branch network to create their own CI compliant campaigns online.LIVE CAMPAIGN TRACKER
MARKETING PLANNER
Get an accurate view of marcomms activity by product and channel down to individual branch level.BUDGET MANAGER
Assign and manage marketing budgets and co-op support at product/channel and branch level.COMMUNICATIONS HUB
Run your entire internal comms programme through the platform, publishing, categorising and reporting.TAILORED ALERTS & ACTIONS
Trigger branch and field user reminders and actions through time-bound and machine-driven alerts.ORDER MANAGER
Take control of the entire order history of materials, custom requests and merchandise across your network.COMMUNITY HUB
Enable best practice sharing, idea collaboration and user Q&A sessions to grow community involvement.LEARNING HUB
Directly connect the platform with your Academy LMS and activity to boost blended learning opportunties.CASE STUDY
FIAT CHRYSLER AUTOMOBILES
Project:
Transform the local marketing effectiveness for the whole UK Fiat Chrysler Automobiles business - a network of 6 brands (Fiat, Alfa Romeo, Jeep, Chrysler, Abarth and Fiat Professional), 315 dealer branches, 6 regions, 10 principle brand clients and 14 secondary clients across sales, product, training, Aftersales and Financial Services.
Outcome:
A full Cortex Territory installation involving multi-user access hierarchy, BI Dashboards, Branch Alerts, Asset Management and Editing suite, custom artwork workflow, Sales Reporting and Model/Customer Opportunity Visualisation suite, Marketing Planner and Budget Tracker, Campaign Builder and live Tracker, Image Bank, Resource Zone, Event Manager, Media module, Mobile and Social (Facebook/Instagram) Targeting module.
